Project Description

Amherst College magazine ads

Amherst College ad collage

About this project

These ads were created in support of (and during) the college’s fundraising capital campaign.

The “For Amherst” ad was placed on the interior back cover and was publicizing the day-of-giving event.

The two Promise Campaign ads were designed to run on consecutive, right-side pages, with the copy structured to work together or independently.

The full spread ad publicized an upcoming reunion weekend.

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