Project Description

PORTFOLIO

Amherst College magazine ads

About this project

  • These ads were created in support of (and during) the college’s fundraising capital campaign.
  • The “For Amherst” ad was placed on the interior back cover and was publicizing the college’s day-of-giving event.
  • The two Promise Campaign ads were designed to run on consecutive, right-side pages, with the copy structured to work together or independently.
  • The full spread ad publicized an upcoming reunion weekend.

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