Work samples for Yale Center for Biodiversity and Global Change

I spent over seventeen years in Yale’s Office of Development’s Marketing and Communications group, where I was responsible for both print and digital design materials in support of fundraising efforts for schools and units, as well as donor recognition events. I am well-versed in Yale’s brand and identity standards, Yale’s instance of Drupal, WordPress, and ensure all my projects are accessibility-minded.

Below are a few projects I collected to highlight Yale work, my familiarity with the academic environment, and my approach to design; bold use of color and imagery, clean and modern type treatments, and clear arrangement of information. Please do not hesitate to be in touch with any questions.

I look forward to working with you on your project.

Representation of publication cover

Yale Cancer Center case statement

A fundraising case statement for the cancer center in New Haven. In addition to design, I was onsite for art direction of photography and handled the photo logistics, and took care of the print management.

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Representation of publication cover

Yale School of Public Health Centennial Fundraising Booklet

A fundraising piece produced for the 100th anniversary of the school. In addition to design, I handled some onsite photography direction and the print management.

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Representation of site homepage

Connecticut Foundation for Dental Outreach website

The CFDO needed a new, modern website that communicates their program information more easily, while also being much easier for staff to maintain content. Their new site, built in WordPress, is responsive across devices, accessibility minded, and has been reorganized to better serve their audience. I updated their existing logo for the web, condensed pages and information, leveraged their color palette, and added more direct fundraising and social media capabilities.

Representation of site homepage

Connecticut State Dental Association annual meeting website

The CSDA needed a new design scheme for their annual conference. I created a logo for the theme and leveraged their color palette to build energy and excitement in all the pieces.

Website sample features at go-live (PDF opens in new window)
I recreated the annual meeting site in WordPress, upgrading the site to be dynamic, responsive, and accessibility-minded. The site was also created so that the back-end could easily be maintained by their staff.

(Live site now under revision as we get ready for this year’s event; opens in new window)

Attendee program guide (PDF opens in new window)
64-page meeting guide distributed to thousands of dental professionals in the state

Cropped representation of magazine ad

Amherst Magazine ads

Amherst Promise Campaign ads (PDF opens in new window)
Ad series featured in the college magazine; appeared on consecutive right-side pages. These two ads were designed to work together or separately.

For Amherst (PDF opens in new window)
Interior back cover ad for Amherst’s day-of-giving, “For Amherst”

Representation of mailer cover

Professor Capó website

Professor Capó was looking for a professionally designed website that will serve as a resource for information about his research, upcoming talks, and academic and public press contributions. I am currently building this website, which will include an easy-to-update back end for the professor, responsive coding built in for all devices, accessibility best practices, and feature a robust use of color and typography to highlight his content.

Link to the temporary, holding homepage (opens in new window).

In-progress homepage layout on desktop and mobile device (PDF opens in new window)
*Note: this site is under development; please do not share.

Representation of folding brochure

Springfield Technical Community College admissions materials

Below are links to two pieces from a redesign of admissions materials for STCC that make great use of color blocks for look and function. In addition to design, I also made stock recommendations.

Admissions folder and inserts (PDF opens in new window)
STCC needed a new admissions piece for outreach efforts and I came up with a folder + insert package that could be customized and handed out at events or mailed.

9 inch x 12 inch general folder (PDF opens in new window)
I pitched the idea of a new folder in a way that several offices could use it, allowing for a greater product and lowering of per-piece costs.

Front side of postcard

Yale Divinity School Annual Fund Challenge materials

YDS was running an end-of-year financial aid challenge and needed a cohesive suite of materials, including a postcard and graphics for social media. In addition to design, I assisted in some social media discussions and handled the print management.

Postcard (PDF opens in new window)

Social Media graphics (PDF opens in new window)

Cover of case statement

Slifka Center Building Forward campaign materials

The Slifka Center recently embarked on a capital fundraising campaign and needed a wordmark + color palette, case statement, and stationery materials. In addition to design, I handled the print management.

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Photo of two invitations on table

Yale Explores postcard invitations

Yale Explores was a Yale alumni and community touring event series geared toward increasing connection and engagement. The design elements were made to work together (ie, on the postcard) or could be broken out at the venue on banners, on the event website, video packages, etc. All materials used a contemporary layout and were produced on a high-quality, on-demand printer for tremendous savings (which allow for a great piece at low counts). In addition to the design, I took care of print management.

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