Work samples for Yale Divinity School

I spent over seventeen years in Yale’s Office of Development’s Marketing and Communications group, where I was responsible for both print and digital design materials in support of fundraising efforts for schools and units, as well as donor recognition events. I am well-versed in leveraging brands and identities standards, assisting in cost-effective print production planning, and configuring website CMS systems to best meet client needs.

Below is a sample of projects I collected (web and print) to highlight some recent work I designed for clients that show my approach to design; bold use of color and imagery, clean and modern type treatments, and clear arrangement of information. Please do not hesitate to be in touch with any questions.

I look forward to discussing the opportunity to work with you in support of Yale Divinity School.

Representation of mailer cover

Stevenson School website

The Stevenson School, a private day and boarding school in California, wanted a new, contemporary website built in an easy to manage platform that could grow with their needs (for example, micro sites for major events and departments). Their site was built in WordPress, with focus on a whittling down of content and attention to accessibility and site responsiveness. Their color palette was leveraged against an open, white backdrop to present a clean, easy to read product.

View the live site (opens in new window).

Representation of mailer cover

Connecticut Dental Political Action Committee website

The Connecticut Dental Political Action Committee (CODPAC) needed to upgrade their old, non-responsive website to have a modern look-and-feel as well as set up and connect to an online donation form. In addition, they needed their color palette modified to be accessibility compliant and a donor information webform created so they could collect needed information. After analyzing their needs, I created a new, responsive, accessibility minded site from scratch in WordPress and connected all the online donation pieces. I also installed a plugin that lets you easily create vanity URLs for special campaigns or initiatives. The project finished with a client tutorial on how to update content.

View the live site (opens in new window).

Before & After
Use the slider to see the difference between the old site’s homepage and the new, contemporary layout.

Old SiteNew Site
Representation of mailer cover

Wolfsonian Public Humanities Lab website

The Wolfsonian Public Humanities Lab at Florida International University (WPHL at FIU) needed a new, updated version of their website to better reflect their structure and community research and programming. One of the decisions we made was to use the FIU CMS platform, Cascade, to help with the visual association the Lab has with FIU.  This involved my needing to learn the CMS system and then design and build out the site.

The recently published site now is more inviting and engaging, made to showcase their offerings and is easier for their staff to maintain. 

Also, at go-live, we achieved a 100% accessibility rating!

View the live site (opens in new window).

Representation of mailer cover

Connecticut State Dental Association conference website

The Connecticut State Dental Association (CSDA) needed a new design scheme for their annual conference. I created a look and feel for the printed 60-page program guide and website, leveraging their color palette to build energy and excitement.

This is the third year I collaborated with the CSDA on their event. As part of their 2020 event, I brought their content into WordPress from their older static format, upgrading the site to be dynamic, responsive, and accessibility-minded. The site was also set up in a way so that the back-end could easily be maintained by their staff.

View the live site (opens in new window).

Companion program guide (opens in new window).

Representation of mailer cover

Professor Capó website

Professor Capó was looking for a professionally designed website that will serve as a resource for information about his research, upcoming talks, and academic and public press contributions. I am currently building this website, which will include an easy-to-update back end for the professor, responsive coding built in for all devices, accessibility best practices, and feature a robust use of color and typography to highlight his content.

Link to the temporary, holding homepage (opens in new window).

In-progress homepage layout on desktop and mobile device (PDF opens in new window).
*Note: this site is under development; please do not share.

Front side of postcard

Yale Divinity School Annual Report impact postcard

YDS wanted to send out an info-graphic style postcard mailer that highlighted some of the fundraising results and their impact on the Divinity community. We designed one, then also created a non-donor version to mail to a separate audience segment. The layout also included a QR code that pointed to their online donation page.

Postcard (PDF opens in new window).

Trinity Giving Day graphic

Trinity College Giving Day materials

Trinity College asked me to partner with them on their giving day this year. They wanted a bold, versatile wordmark that would be used on print and for several digital purposes. Given the large social marketing they were planning, I made full use of their color palette and created an attention grabbing suite. This concept started with an abstract shape of a beak (from their mascot) and built from there. A sampling of the materials created are linked to below.

Facebook ad topper graphic | Instagram square | “I gave” shareable graphic | Postcard
(All open in new window)

TAG Week postcard front

Trinity College TAG Week materials

Originally tasked to do a simple update of the prior year’s layout, I also presented a concept that included student athletes to help make the case for support. This new concept was chosen and included a companion email header, Facebook graphic, and mascot + yellow graphic overlay that could be tailored by individual coaching staff as needed.

Postcard | Email header | Facebook graphic | Overlay graphic
(All open in new window)

TAG Week postcard front

Trinity College Admissions Roadshow postcard

The College needed an engaging, attractive postcard to send to prospective students, inviting them to attend a virtual information session. Being conscious of the campus status, I used a beauty shot of campus with no students with color blocks to add a dynamic element. The front had a gray placeholder for QR codes that were to be generated and inserted.

Postcard (PDF opens in new window)

Miami Studies logo

Miami Studies logo

The Wolfsonian Public Humanities Lab launched this program to discuss issues the cultural issues of today. They wanted a logo that spoke to elements of Miami, culture, and community. The design combines a relevant font with a multi-purpose graphic (overhead view of downtown, exclamation point pair, and area color palette). 

Logo image (opens in new window).

Annual report cover

Florida International University WPHL “Coffee & Conversations” series flyer

The WPHL at Florida International University started hosting virtual discussions during the pandemic. The WPHL needed a digital flyer that could easily be shared, feature all the book covers, and include a link to access the talks (this was accomplished by replicating a button look on the flyer). In addition to the flyer, there were also companion Twitter and Facebook graphics, as well as individual talk intro slates to begin each discussion. I am currently finishing materials for the next series.

Florida International University WPHL “C&C” flyer (PDF opens in new window).
Sample Facebook graphic (opens in new window).
Sample Twitter graphic (opens in new window).

Cropped representation of magazine ad

Amherst Magazine ads

Amherst Promise Campaign ads (PDF opens in new window).
This was an ad series featured in the college magazine and appeared on consecutive right-side pages. These two ads were designed to work together or separately.

For Amherst (PDF opens in new window).
This ad was featured on the interior back cover for Amherst’s day-of-giving, “For Amherst”

Representation of folding brochure

Springfield Technical Community College admissions materials

Below are links to two pieces from a redesign of admissions materials for STCC that make great use of color blocks for look and function. In addition to design, I also made stock recommendations.

Admissions folder and inserts (PDF opens in new window).
STCC needed a new admissions piece for outreach efforts and I came up with a folder + insert package that could be customized and handed out at events or mailed.

9 inch x 12 inch general folder (PDF opens in new window).
I pitched the idea of a new folder in a way that several offices could use it, allowing for a greater product and lowering of per-piece costs.

Do you Elihu? logo

Do you Elihu? wordmark

Elihu Day was created as a day to recognize donors across Yale’s campus. Students would stop at booths on different quads and sign thank-you cards that then got sent to donors. “Do you Elihu?” was coined as a catch phrase to ask “Do you say thanks?” and this wordmark was designed for use on many different materials, to be unique for Yale, and to use the university color palette.

Open image in new window.

Slifka Center campaign logo

Slifka Center Building Forward campaign wordmark

The Slifka Center was embarking on a capital fundraising campaign and needed a wordmark + color palette, case statement, and stationery materials. They also needed an update to their existing logo, both for the campaign and to bridge to a new look/feel after the campaign concludes. The chosen concept made use of Yale colors and paired that with a unique type setting.

Slifka Center Building Forward logo (opens in new window).

Representation of publication cover

Yale Cancer Center case statement

This piece was a fundraising case statement for the cancer center in New Haven. In addition to design, I was onsite for art direction of photography and handled the photo logistics, and took care of the print management. This piece was printed as a full run, but could now be produced via a high-quality, on demand method.

Open PDF in new window.

Photo of two invitations on table

Yale Explores postcard invitations

Yale Explores was a Yale alumni and community touring event series geared toward increasing connection and engagement. The design elements were made to work together (ie, on the postcard) or could be broken out at the venue on banners, on the event website, video packages, etc. All materials used a contemporary layout and were produced on a high-quality, on-demand printer for tremendous savings (which allow for a great piece at low counts). In addition to the design, I took care of print management.

Open PDF in new window.

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