Project Description

PORTFOLIO

CSDA conference website

About this project

  • These ads were created in support of (and during) the college’s fundraising capital campaign.
  • The “For Amherst” ad was placed on the interior back cover and was publicizing the college’s day-of-giving event.
  • The two Promise Campaign ads were designed to run on consecutive, right-side pages, with the copy structured to work together or independently.
  • The full spread ad publicized an upcoming reunion weekend.

The CSDA needed a new design scheme for their annual conference. I created a logo for the theme and leveraged their color palette to build energy and excitement in all the pieces.

I recreated the annual meeting site in WordPress, upgrading the site to be dynamic, responsive, and accessibility-minded. The site was also created so that the back-end could easily be maintained by their staff.

(Live site since modified by client for post-event timeframe; opens in new window)

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